Shaping the Competition and Building Competitive Advantage in the Global Telecommunication Industry: The Case of British Telecommunications Plc
نویسنده
چکیده
Our paper investigates the drivers that shape the global telecommunication industry, and the sources of competitive advantage for the traditional telecommunication operators. The analysis is based on a case study of British Telecommunications Plc. (BT) and the co-operative relationships formed by the company in response to the increasingly dynamic and competitive
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تاریخ انتشار 2004